December 4, 2023

How to Use YouTube Shorts to Promote Your Long-Form Videos

YouTube Shorts are a great way to get your brand in front of new viewers. They’re easy to create, share, and monetize. Plus, they’re great for promoting your long-form YouTube videos.

To create a YouTube Short, simply tap the red record button on your mobile device. By default, YouTube will record for 15 seconds. But you can change this to 60 seconds.

They’re easy to create

Shorts can be created using the YouTube mobile app, which has built-in creation tools that make it easy to capture and edit video. These include music from major labels, animated text, and the ability to adjust the speed of your footage. You can also add call-to-action elements like Like and Subscribe animations, which are an important part of any YouTube video.

It’s also possible to create YouTube Shorts from existing videos on your channel. This can be a great way to get in front of new viewers and build a following while you develop a longer-form video. YouTube Shorts can be used to give a quick tutorial, share an engaging story, or provide a fun and entertaining experience for your audience.

The content you create with YouTube Shorts should be useful and relevant to your audience. This will help you to gain the attention of the algorithm and boost your visibility in search results. It’s also a good idea to make your video as high-quality as possible to improve your chances of getting found.

If you want to create a YouTube Short but don’t have the time to film new footage, you can use the built-in creation tools on your mobile device to repurpose existing video clips. You can then add a voiceover or captions, and apply filters and music to your video. You can also add a looped version of your video and link it to other videos on your channel.

One of the best ways to monetize your YouTube Shorts is by making them viewable on a specific screen size, such as an iPad. This will increase your potential audience and help you to generate revenue from ads displayed on the video. You can also include a “Buy it on Amazon” button, which will take your viewers to your online storefront.

YouTube Shorts are a convenient way to create content that’s easy for your audiences to digest. They can also be used to promote your long-form videos and drive traffic to your website or social media channels. If you’re interested in learning more about how to create compelling video content, check out the Marketing Agency Show podcast. The show’s host interviews agency marketers about their biggest challenges and how they overcome them. The episodes cover topics like navigating rough economic times, leveraging AI, service diversification, and client acquisition.

They’re easy to share

YouTube Shorts are easy to share, and can reach a much wider audience than regular YouTube videos. They are also easy to create and monetize. This type of video has a different format than long-form videos, and may require more time to edit. However, it can be used to promote your business or brand in a fun and unique way.

A key to success with YouTube Shorts is to know your audience. Create content that appeals to your target demographic, and focus on the topics that resonate with them. Some popular examples include how-to videos, sports clips, and comedic content from channels like CollegeHumor and Funny Or Die.

In addition to making your videos entertaining, you should make sure that they are informative and helpful. This will help your audience engage with you and share them with others. YouTube Shorts are ideal for sharing tips and tricks, or providing a behind-the-scenes look at your company.

Shorts are also a great way to reach new viewers, as they can be viewed by people who don’t subscribe to your channel. They can be accessed on the YouTube homepage, your channel page, or in the notifications tab. To upload a YouTube Short, log into your account and click “upload video.” Then, select a file from your computer or mobile device. You can add a title and description, as well as select your visibility settings.

When you’re done, click “Publish.” You can now view your Shorts in the YouTube app or on the YouTube homepage. To make them more discoverable, you can tag your shorts with relevant keywords. YouTube also allows you to add an end screen element, which is a pop-up that takes viewers back to your YouTube channel.

To monetize your videos, you’ll need to reach the 1,000-subscriber and 4,000-watch-hour thresholds. If you don’t hit these goals, your videos will not be eligible for ads. As a result, many creators are shifting their focus to YouTube Shorts. However, you must remember that not every YouTube Short will be a hit. Some will be flops, and you’ll have to spend a lot of time trying to get them right.

They’re easy to monetize

YouTube Shorts are a great way to monetize your content and reach a new audience. However, you must be mindful of the platform’s guidelines and your brand voice to ensure that the content makes sense for your business. In addition, you must follow the guidelines of YouTube’s Partner Program to qualify for ad revenue sharing. YouTube also has a number of other monetization methods, such as subscriptions and associated merchandise sales.

In addition to ads, YouTube Shorts can also be promoted using the platform’s paid promotion tools. These tools can help you target specific audiences to increase the likelihood that they will watch your video. These features can be especially useful for promoting short videos to viewers who have already seen other Shorts from the same creator.

When creating your YouTube Shorts, be sure to include a call to action that encourages viewers to subscribe to your channel. This will give you the best chance of getting in front of new viewers, who may not have watched your other videos yet. In addition, you can use YouTube’s search and recommendation tools to promote your Shorts.

YouTube Shorts are similar to Reels and TikTok videos, but they have a unique advantage in that they can be viewed by users without a YouTube account. This feature allows you to monetize your videos without having to worry about the platform’s privacy policies.

If you’re planning to create a YouTube Short, be sure to follow the platform’s guidelines to avoid copyright violations. It’s also important to remember that YouTube will not monetize your Shorts if they are blatant reposts of other content (e.g., TikTok or Reels). YouTube will also not monetize Shorts that contain music from other sources, and you should remove the watermarks of other creators’ videos before posting them to YouTube.

To make your YouTube Shorts more engaging, consider including a behind-the-scenes element. This will make your video more relatable to your audience and show them what goes into making your product or service. For example, you could create a video that shows your office, equipment, filming process, or even bloopers. This will help you build trust with your audience, and may also result in higher conversions.

They’re easy to find

YouTube Shorts are easy to find and can reach a broader audience than longer videos. This makes them a great way to promote your other content, such as longer videos on your YouTube channel or your website. This can lead to new subscribers and potential customers. YouTube Shorts also allow you to experiment with different editing styles and types of content. This is important because you never know what will resonate with your audience.

You can easily create and share Shorts on your YouTube channel, as well as other social media platforms. In addition, you can add a link to your Shorts on your website to drive traffic. You can also use YouTube’s search feature to find a particular creator or topic. You can even filter the results to only show Shorts.

A successful Short can be a quick and entertaining video that engages your audience. It can be a tutorial, a how-to video or even a humorous clip. To make a video that’s engaging, you need to hook viewers in the first few seconds and provide them with something they want to watch. Unlike long-form videos, which require a lot of planning and production time, YouTube Shorts can be created quickly and can be made in any style.

While making a YouTube Short is easier than creating long-form videos, it’s still important to research your target audience and understand what they want to see. HubSpot’s principal YouTube content strategist Nelson Chacon suggests testing a few ideas for Shorts before you commit to creating an entire video series. This will help you determine which content themes and tactics work best for your audience.

You can use YouTube’s analytics tools to analyze the performance of your YouTube Shorts. These tools will tell you how many views your Shorts have, which days and times they are most popular and more. This information will help you plan your future content strategy. You can also track trend data to learn more about what works and doesn’t.

You can also analyze the number of likes and comments on your Shorts. The more likes and comments you have, the more likely your audience is to share your video. You can also find out more about your audience, such as their age and location.